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Post by account_disabled on Dec 25, 2023 1:25:59 GMT -5
The long term can only be beneficial for your company's turnover. Storytelling creates the DNA of the company By echoing what we said previously you are at the same time creating the DNA of your company to generate engagement from your customers. It is with the choice of words story place and characters that you convey your own universe. This world that you create through Email Marketing List a story reflects the image of your society. question Why buy this product and not another The first example that comes to mind is undoubtedly Apple. When we talk about the brand we immediately think of Steve Jobs and his garage thanks to the use of subtle and ingenious storytelling. A large majority of Apple's customers buy a story above all they perceive through the brand a creative and innovative entrepreneur and an icon of Silicone Valley. This process is also described in a study published by the American Psychological Association as follows “customers evaluate a brand based on their emotions during a purchasing experience rather than so-called factual information about a product.” When to use storytelling If throughout the article we have cited examples that could be described as success stories Apple and Coca-Cola it is entirely.
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